Ever get the feeling you’re being watched?

Protecting data privacy is not just about the data itself, but about the privacy – and freedom – of each person this data represents.

Read this article in 日本語, Deutsch, Русский.

Massive information about us is collected from all quarters of our lives. And, as this information is compiled, it develops a highly detailed picture of us – one that reveals what we do in our daily lives, including in our most sensitive moments.

This Spy Cat video, produced by the Consumers’ Association of Iceland in collaboration with Vivaldi, takes a darkly humorous approach to make the pervasiveness and hazards of targeted profiling and advertising more relatable. Please view and share!

For more information about this campaign, as well as tips for avoiding or limiting the information being gathered about you, visit banspying.org

And a special shout out goes to Flóki, Hneta, Lotta, Mandarína, Milla, Mirra, Móri and Stormur for channeling their inquisitive feline powers for this video. Fortunately for us, their true intentions were 0% evil, 100% adorable.

What do you think about this campaign? Let us know in the comments.

Get away from Big Tech and have fun doing it

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