Oslo, Norway – July 11th, 2025.
The internet is louder than ever, curated to outrage, optimized for addiction, and designed to keep you scrolling. So Vivaldi, the Norwegian browser company known for doing things differently, created OnlyFjords.
It’s exactly what it sounds like: OnlyFjords is a site dedicated to the most majestic natural landmarks, fjords. To see the fjords in full clarity, you need to log in. That’s it. No pushy design. No shouting. No algorithm waiting to hijack your attention.
While the rest of the web scrambles for attention, OnlyFjords opts out. It doesn’t chase clicks, it’s there for when you need an escape.
It might be seen as satire, but the underlying message is serious.
Like most people, we’re sick of engagement by enragement, leaving us feeling like Edvard Munch’s “Scream”. And while other browser companies will do whatever it takes to get the user glued to the screen, to collect as much data as possible and sell it to the highest bidder. We’re doing things differently. We have given users a browser they can control, with advanced features, built-in privacy, and no compromises. Now, we’re asking a bigger question: what does digital freedom feel like?
Apparently, it feels like a fjord.
From a browser that’s long resisted the norms of adtech and behavioral profiling, OnlyFjords feels like a natural extension. It’s not a tool. It’s not a campaign. It’s a question posed through fjords: What if the web didn’t need to compete for your attention?
This is more than a spoof. It’s a quiet protest against algorithmic brain rot. It’s a moment of stillness in a system built for noise. An ode to natural beauty in an increasingly artificial online world. And maybe, if you spend enough time with it, a reminder that calm is still allowed to exist.
Visit: onlyfjords.com